UPRO NATURE

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UPRO NATURE is a joint venture between Iranian UPRO Company and Italian company NATURE, aimed at producing high-quality products that meet European market standards. By leveraging modern Italian technology and utilizing abundant Iranian resources, the company strives to deliver top-notch goods. Drawing on decades of experience in both countries, the decision to form this partnership paves the way for a promising future.

Under the brand name MEYRO™, UPRO NATURE supplies a range of products to the market, with a particular focus on fresh pomegranates. These pomegranates are specially cultivated for export to Europe and Asia, and the company also offers pomegranate byproducts such as seeds, concentrate, juice, vinegar, and sauce. In addition to pomegranates, UPRO NATURE provides a variety of other products including pistachios, limes, grapefruits, saffron, dates and their byproducts, herbs, dried vegetables, and spices. Each item is carefully curated from the finest selections, and the production process adheres to specific standards designed for export to Europe.